We are the under-recognized majority
We are the 67% of rental property owners who hold just one additional property and view it not as a line item on a spreadsheet, but as a cherished asset that facilitates our lifestyle. We are motivated by stewardship, community, and "life-math" rather than "investor-math."
We’re not property managers or big real estate investors. We simply take a professional approach in everything we do.
We like to:
Be smart with our money.
Use our assets wisely.
Increase our income today, and
Plan for tomorrow.
In other words, we are mindful rental “pros.”
Meet members of our community:
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Greg & Mariah
“LIFE ENHANCEMENT” COUPLE
Greg & Maria own a beloved second home to help fund specific life goals, like their child’s tuition and modest annual travel budgets. They value being good neighbors and want a smooth, respectful rental process that complements their daily life rather than complicating it.
For Greg & Mariah, renting their home to guests is about enhancing their quality of life—creating meaningful, complementary income without sacrificing their family time to “the hustle."
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Nancy
MULTI-GENERATIONAL STEWARD
Nancy is holding onto a cherished family home to pass it down to the next generation, but she needs it to pay for its own upkeep.
She rents it out to cover rising taxes and maintenance, ensuring the property remains a source of joy rather than a financial burden. Her goal is stewardship—preserving a legacy while sharing her favorite place with others who appreciate it.
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Joy & Peter
PROPERTY RENTAL EXPERTS
Joy & Peter entered the property rental business in 1999 using earnings from Joy’s entrepreneurial marketing firm and Peter’s experience in innkeeping. They bought their first rental home to continue treasured family vacations in Acadia through the generations while earning bonus funds for family travel and kids’ tuition.Today, they enjoy showing others how to build successful rental income in conscientious and socially responsible ways.
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Susan & Robert
RETIREMENT TRANSITIONERS
Susan and Robert invested in a property that they plan to move into full-time once they both exit their 9-to-5 careers. By renting it out now, they’re covering the mortgage while adding the personal touches that make the house feel like a true home.
They’re building a foundation for their future, ensuring their eventual retirement home will be well-maintained and financially secure.
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Sarah & Mark
COASTAL CARETAKERS
Sarah & Mark use their coastal cottage for themselves during the off-season and rent it out the rest of the year so the home essentially pays for itself. Managing from a distance in the off-season requires extra attention to key decisions, but they take immense pride in providing a perfect getaway for other families while building their own equity.
Sarah & Mark are looking for reliable ways to protect their "happy place,” and focus on quality over quantity.
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Robert
AREA AMBASSADOR
Robert sees himself as an unofficial ambassador for the community he’s loved and lived in for decades. His rental is a way to stay active in the local area and share his favorite "hidden gems" with guests who appreciate small-town charm. He’s a host at heart, driven by the satisfaction of connecting people to a community he cherishes.
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Elena
ACADEMIC WEEKENDER
Elena has turned her ADU into a curated retreat that helps offset her mortgage. It also funds her personal travel costs in the summers. She values privacy and also providing a curated experience to her guests, treating her rental as an extension of the culturally diverse area where she lives. It’s a sophisticated, low-lift way to support her lifestyle and maintain her property’s value – and it provides a great place to stay for visiting professors, performers, and lecturers.
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James
RURAL CONSERVATIONIST
James is supplementing a fixed income by sharing the quiet beauty of a rural property he’s maintained for years. He prefers a relationship-based approach over the "get-rich-quick" way, focusing on passing along an appreciation of the local landscape. For James, hosting is a steady, respectful way to make his retirement years more comfortable, his property more sustainable, and to introduce new people to his valued way of life.
Rental income should support your life, not complicate it.
You can develop and easily maintain a low-hassle side hustle with a neighborly touch. Avoid burnout, backlash, and bad reviews – and help your host community welcome your rental – by making smart choices that drive smart business.
Running a short-term rental shouldn’t feel risky.
Whether you're figuring out your first listing or trying to simplify what’s already live, you’ve probably hit a wall at some point.
There’s no clear roadmap. It’s hard to know what you don't know.
Most advice skips over what turns out to really matter — how your host community sees you. And that oversight? It's often the first domino to fall:
Poor reviews.
Complaints from neighbors.
Legal surprises.
A sense that what's working won't last.
The truth is, sustainable rental success doesn’t come from clever pricing or prettier photos. It comes from being aligned — with your goals, your lifestyle, and your host community.
That’s what our rental property advisory is all about.
Here’s what success can look like when we work together
Your rental is live, legal, and guest-ready — with your paperwork done and systems in place.
You’re earning meaningful income that covers real needs — without eating up your time.
You know what to do, what to expect, and how to handle the next step.
Guests feel welcomed. Neighbors feel respected. And you feel in control.
This isn’t a scramble. It’s a steady side income — built to last.
This is what success looks like as a Mindful Rental Pro™.
These are their stories…what will be yours?
“I was overwhelmed trying to figure out how to rent out my place. You broke it down step by step and helped me make smart decisions that actually work. I’m now in my first season, getting guests and great reviews!”
— LORI, NEW HOMEOWNER EXPLORING SHORT-TERM RENTALS“We went from wondering if anyone would even lease our place to having a waitlist.
Your advice wasn’t just helpful—it’s helping us reach our goals so much faster than we’d hoped!”
— ELENA, RENTING OUT HER ADU“Before working with you, I thought I was just going to throw my space on a listing site and hope for the best. But your approach helped me step back and think it through. I didn’t expect to enjoy this process as much as I do now. It feels like something that’s really working for me in my life.”
— RENEE, BALANCING CAREGIVING AND INCOME NEEDS
Hi, I’m Joy Cutrone,
founder of
Mindful Rental Pros
Twenty-six years ago, I built my first short-term rental – and I’ve never looked back
I’d dreamed since childhood of owning a seaside cottage on the shores of Acadia National Park, but I knew we couldn’t afford it without extra income. Since then, I’ve expanded into multi-home short-term rentals, balanced assets with medium- and long-term rentals, and sold two short-term rentals to fund private mortgages for young people just starting out. I enjoy the design and build process, the renovation process, and re-swizzling furnishings and décor to refresh and rejuvenate interiors.
| But it’s the people who make it all worthwhile
It’s the couple who return year after year to our quiet cove in Acadia, raising grandkids from crayon-colorers on the back porch to young adult environmentalists; the Locum Tenens nurse who backstops a months-long gap in medical support during a hospital shortage; the recent college grad who’s gained independence through access to reasonable rent.
What 26 years in the industry teaches you
I’ve also learned what guests and tenants don’t want. I understand how to prioritize presentation, how to enable success with support staff, and what our communities care about. You can, too.
A bit about how I think
I’m a creative thinker. I see shapes, materials, and ideas in fresh ways. I’m also a strategic thinker – my #1 strength in the Gallup StrengthsFinder – which is reflected in how I approach life and business.
Pair those with a bit of a frugal bent, having been raised by survivors of the Depression with New England resourcefulness, and you’ve got a natural talent for developing secondary income streams from carefully-selected assets.
Most people who find MRP aren't looking for a get-rich-quick scheme or a second career.
They have a property, a real financial gap, and the judgment to know the difference between doing this well and doing it by feel. They want to run one asset thoughtfully, earn meaningful income, and not become the problem on their street.
That is exactly who this is built for.
The terrain has shifted: the regulatory landscape, the community expectations, the platform dynamics have all shifted in what I call today’s “Airbnb 3.0 era.” The rental owners who’ll still be operating profitably five years from now are the ones who read that shift and adapt accordingly. MRP gives you the tools to do that: not by oversimplifying the complexity, but by handing you a reliable map for navigating it.
If you're ready to move from managing by instinct to operating with intention, you're in the right place.
Let’s put your own vision into action – and build something durable together.
Rental income that holds up under scrutiny. A rental practice that your neighbors don't resent. An asset that earns meaningfully without consuming the life it's supposed to support.
It's not about idealism: it's business strategy. It's about running a property well, with the right systems and the right intelligence, to build durability.
- Founder Joy Cutrone